Doha:
The Qatar Olympic Academy invited the Sports Impact Researchers (SIR) team from Qatar University who are currently conducting research about organizing mega sports events in Qatar and their impact on public value creation and capacity building in the higher education and sport sectors. Their research is funded by the Qatar Research and Development Innovation Council (QRDIC) for a period of three years.
The comprehensive study about hosting the World Aquatics Championship 2024 measures the public opinion about the event across various dimensions like engagement level, awareness and knowledge about the sport, services delivered and the overall event experience. The study also measured the level of satisfaction amongst both athletes and masters athletes as well as social interactions and the process of capacity building amongst sports federations and organizing entities related to the event like the World Aquatic Bureau. "It is always a pleasure to seek the feedback and insights of the various stakeholders involved in the event starting from spectators to athletes and the organizing entities" said Mr. Khalil Al-Jaber, (Director of the World Aquatic Championship and the Qatar Olympic Academy Director).
Dr. Dalia Farrag, Lead Principal Investigator and Professor of Marketing at Qatar University, emphasized the study’s innovative approach "The World Aquatics Championship study has provided us with invaluable insights into the multifaceted impact of hosting mega sports events, The study's findings highlight the essential role of these events in enhancing national pride, identity, and the international reputation of Qatar”.
Moving forward, the research aims to delve deeper into these areas and explore additional dimensions such as the environmental impacts of hosting such events, the long-term economic benefits to the local economy, and the ways in which these events can enhance community cohesion and national pride. Our goal is to develop a comprehensive understanding of the ripple effects that such large-scale events have on a host nation, helping to shape future events that are not only successful but also sustainable and beneficial in multiple facets.
More news
Exceptional Achievements in Sports Education and Digital Transformation Within Six Months
Doha – 26 July 2026 The Qatar Olympic Academy (QOA) has further solidified its position as one of the leading institutions in Olympic education and sports leadership at both the national and regional levels. During the first half of 2026, the Academy achieved a series of institutional, academic, and media milestones that reflect the success of its strategy in developing sports competencies, promoting sustainable education, and supporting the goals of Qatar National Vision 2030. According to the Academy’s semi-annual report, the period from January to June 2026 witnessed significant growth across all areas of operation, including academic and training programs, international strategic partnerships, media and digital presence, and the launch of new initiatives aimed at advancing digital transformation and enhancing the experience of learners and beneficiaries.
Conclusion of the Olympic Movement Principles Course in the Sports System
Doha: As part of its ongoing efforts to promote Olympic culture and strengthen modern sports management concepts, the Qatar Olympic Academy concluded the activities of the course “Principles of the Olympic Movement in the Sports System – Management (1)”, held from June 7 to 11, 2026. The program attracted more than forty participants from inside and outside Qatar, reaffirming the Academy’s position as a leading regional center for specialized sports education
Qatar Olympic Academy Hosts “Generative AI for Sports Leaders” Program
Doha: As part of its strategic direction to keep pace with global advancements in technology and innovation, the Qatar Olympic Academy organized a specialized programme titled “Generative AI for Leaders in Sport” on June 3–4, in collaboration with Google Cloud. This initiative reflects the Academy’s ongoing commitment to developing leadership competencies within the sports sector and enhancing their ability to adapt to rapid digital transformation.